Put Video At The Heart Of Your Content Strategy
An Empowered Report: Content Is A Product, Too
January 26, 2011
Why Read This Report
Disruptive consumer behavior is profoundly affecting your ability to engage consumers through traditional media and marketing channels. Empowered product strategists within your organization must be given the opportunity to bypass corporate silos to bring together technical, commercial, marketing, and content expertise. By doing so, companies can create products that acknowledge and harness these disruptive trends. They should also utilize the pin-up content format of the empowered era: video. To engage consumers in this fragmented new landscape, companies must elevate product strategy, elevate content strategy within that, and integrate video at its core.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Product Innovation Is Key To A Successful Marketing Strategy
- Focus On People And Build A Video-Centric Product Strategy
- Supplemental Material
- Related Research Documents
The Rise Of The Empowered Customer
July 12, 2016 | Anjali Lai
Beyond ROI: Showcasing The True Impact Of Mobile Marketing
March 22, 2016 | Jennifer Wise
Market Overview: Commerce Solutions For Digital Products And Services, 2015
May 27, 2015 | Lily Varon