Put Distribution At The Heart Of Content Marketing

Marketers Need A Solid Distribution Strategy To Drive A Return On Content Investments
October 3rd, 2013
With Contributors:
Luca Paderni
Christine Overby
and Samantha Merlivat


Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don't reach the intended audience and have no chance to deliver val

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