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For B2B Marketing Professionals

Q&A: B2B Marketing Automation Platforms 101

Get To The Heart Of The B2B Martech Stack

November 21, 2018

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Why Read This Report

The B2B marketing technology landscape is confusing, with thousands of vendors in dozens of categories. But one application category is the heart of the B2B marketing technology (martech) stack. It goes by various names but is most commonly called a B2B marketing automation platform (MAP). This report is for B2B marketing leaders and their colleagues in the CIO's organization who have basic questions about B2B MAPs.

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Table of Contents

  • Automation Standardizes, Scales, And Optimizes Marketing Execution
  • Supplemental Material
  • Related Research Documents

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