Peer-to-peer (P2P) lending in China has reached a tipping point as market volatility and central bank regulation drive small investors and borrowers to P2P lenders for better interest rates and access to funds that traditional banks won't lend them. While we expect P2P lending to keep growing in 2016, only sophisticated and innovative platforms will survive and thrive. This report helps eBusiness and channel strategy pros at financial institutions and financial technology startups doing business in China set P2P lending strategies by outlining the main players, best practices for platform development, and the challenges that lie ahead.