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For B2C Marketing Professionals

Q&A: The Marketer's Guide To SMS

So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know

March 3, 2021

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Why Read This Report

SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration regarding use cases, cost, and infrastructure. This report addresses five common questions from B2C marketers interested in setting up SMS marketing programs.

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