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For Customer Insights Professionals

Q&A: The Secrets Of Successful Segmentation Revealed

Best Practices For Mastering This Core Customer Analytics Method

March 1, 2017

Why Read This Report

In the age of the customer, one size fits few. Customer segmentation provides the key to delivering relevant customer experiences, but many customer insights (CI) pros haven't yet mastered segmentation fundamentals. This Q&A report provides CI pros with best practices to develop and implement customer segmentation schemes successfully.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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