In India, startups are using digital technology to improve consumer lending; they offer quick loans to borrowers with no credit history by using alternative data sources, continuously honing their underwriting algorithms, and using digital tech to keep their overhead low. Unlike traditional banks, which lend to existing customers, these firms cater to unbanked and underbanked online Indian customers. Digital strategy pros should read this report to learn who the main players in digital consumer lending are, how to assess their disruptive potential, and how to outsmart them.