Traditional lenders lend money to existing customers or profitable businesses. But Indian startups are using digital technology to improve business lending by offering quick loans to micro, small, and medium-size enterprises (MSMEs) that lack sufficient credit history. Startups use alternative data sources, continuously hone underwriting algorithms, and use digital tech to keep overhead low. Digital strategy pros should read this report to learn about the main players in Indian digital business lending and how to assess their disruptive potential — and to outsmart them.