Q&A: What Marketers Need To Know About Consumer Identity Graphs

As The Key To Identity Resolution, The Identity Graph Is Having A Moment
August 26th, 2019
With Contributors:
Fatemeh Khatibloo
Cole Walsh
and Christine Turley


This report helps marketing executives understand the technical underpinnings of the identity graph, define its role in customer engagement, and consider a range of solution options.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.