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For eBusiness & Channel Strategy Professionals

Quick Take: AR, VR, And Global Brands Help Singles' Day Surpass $18 Billion In Online Sales

The World's Biggest eCommerce Day Falls Short Of Expectations But Still Breaks Records In 2016

November 14, 2016


Why Read This Brief

November 11 is Singles' Day in China — the biggest eCommerce day in the world. This year, Singles' Day generated almost $18 billion in one day just for Alibaba, the company that turned the holiday into a flagship, star-studded online shopping event. This quick take outlines Forrester's analysis of the most critical day of the year for Chinese eCommerce and highlights what eBusiness professionals at brands that operate in China need to know about their digitally advanced customers.

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