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For Application Development & Delivery Professionals

Quick Take: Adobe Accelerates Its Mobile Engagement Efforts

Adobe Experience Manager-PhoneGap Integration Targets Mixed Mobile Workloads

April 9, 2014


Why Read This Brief

Most enterprises have both content professionals and developers, but there are gaps in how each group approaches the mobile mind shift. As a result, we often see conflicting strategies: Content professionals favor web content management systems and a responsive web approach while developers push for mobile apps and infrastructure services. As mobile devices become a primary content delivery channel, this chasm is widening due to a lack of direction from ISVs and SIs on how to best mobilize content, especially when it's combined with connected and device-centric mobile moments. Adobe took steps to address this gap with the announcements of PhoneGap Enterprise and its associated integration with Adobe Experience Manager and additional mobile infrastructure services. This brief examines how these announcements aim to unify content professionals and mobile developers around a common platform.

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