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Quick Take: Amazon Buying Whole Foods Raises A Red Flag For All Retailers

Playing Defense Will Just Prolong Your Demise

June 20, 2017

Why Read This Brief

On June 16, 2017, Amazon announced that it's buying Whole Foods for $42 a share, in a deal valued at $13.7 billion. In this report, we analyze why Amazon is significantly upping its game from Amazon Fresh to premium brick-and-mortar grocery retailing. This quick take outlines what the acquisition means for retail digital business professionals.

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