Save or Share this Report

For eBusiness & Channel Strategy Professionals

Quick Take: Amazon Buying Whole Foods Raises A Red Flag For All Retailers

Playing Defense Will Just Prolong Your Demise

June 20, 2017


Why Read This Brief

On June 16, 2017, Amazon announced that it's buying Whole Foods for $42 a share, in a deal valued at $13.7 billion. In this report, we analyze why Amazon is significantly upping its game from Amazon Fresh to premium brick-and-mortar grocery retailing. This quick take outlines what the acquisition means for retail digital business professionals.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($195 USD).


Recommended Research