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For CMO Professionals

Quick Take: Amazon Extends Its Lead By Taking Alexa Intelligent Agent Global

September 14, 2016

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Why Read This Brief

On September 14, 2016, Amazon announced the availability of Amazon Echo outside the US in its two largest European markets — the UK and Germany. At the same time, Amazon announced a new version of the Echo line that dramatically reduces the cost of extending Amazon's Alexa voice assistant platform into more locations in customer homes. CMOs who don't already have a plan for dealing with the expanding influence of voice as a customer interaction channel now have fair warning: Voice-based intelligent agents (IAs) are here to stay.

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