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For CMO Professionals

Quick Take: Amazon Extends Its Lead By Taking Alexa Intelligent Agent Global

September 14, 2016

Why Read This Brief

On September 14, 2016, Amazon announced the availability of Amazon Echo outside the US in its two largest European markets — the UK and Germany. At the same time, Amazon announced a new version of the Echo line that dramatically reduces the cost of extending Amazon's Alexa voice assistant platform into more locations in customer homes. CMOs who don't already have a plan for dealing with the expanding influence of voice as a customer interaction channel now have fair warning: Voice-based intelligent agents (IAs) are here to stay.

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