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For CMO Professionals

Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

September 9, 2014

Why Read This Brief

Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers. The combination of these features and products is a significant milestone for consumers but even more so for Apple: Each one overcomes a barrier to entry in their respective categories, placing Apple in the middle of a host of new ways for consumers to interact with brands and service providers. Apple's move is less about technology and more about the future of your customers' total digital experience, whether in store, at home, or managing their health. In this initial rapid-response Quick Take, we explain the significance of Apple's new offerings to the role of the CMO.

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