Why Read This Brief
Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the Health app and Handoff, and an amazing number of new developer tools, including a new programming language called Swift. We outline several key topics from the long list of announcements and discuss why these demonstrate that Apple will endure as a compelling choice for developers as well as tech management and business leaders. Even though some of the new offerings are only a small first step in the right direction, Forrester believes they will strengthen Apple's leading position as a crucial player in the age of the customer.
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