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Quick Take: Apple's WWDC 2014 Tour De Force

New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer

June 5, 2014


Why Read This Brief

Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the Health app and Handoff, and an amazing number of new developer tools, including a new programming language called Swift. We outline several key topics from the long list of announcements and discuss why these demonstrate that Apple will endure as a compelling choice for developers as well as tech management and business leaders. Even though some of the new offerings are only a small first step in the right direction, Forrester believes they will strengthen Apple's leading position as a crucial player in the age of the customer.

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