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Quick Take: Connected-Home News Obscures Advances In Offerings For A Broader Audience

iControl, Insteon, And Microsoft Push Connected-Home Solutions — But Need To Add Simple Devices That Solve Mobile Moments

May 20, 2014

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Why Read This Brief

Last week, iControl Networks touted new customer survey data on smart-home systems, while Insteon announced the first connected-home solution kits and modules tailored for and codeveloped with Microsoft Stores. Both events are markers of the growing hype and sales for connected-home solutions, many of which are multifunction systems sold with professional monitoring. This Quick Take uses Forrester survey data on six connected-home scenarios to outline why the industry focus on professional monitored services and on complex, multifunction kits should be expanded to embrace new types of offerings based on solving mobile moments with simple, elegant solutions. We conclude with an outline of the three key dimensions that define the broader range of opportunities to deliver mobile moments and sophisticated experiences to customers in the home.

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