Skip to main content

Save or Share this Report

For Customer Insights Professionals

Quick Take: Facebook's f8 Announcements Mark A Sea Change In User Privacy

What CI Pros Need To Know About Changes To Facebook's Data-Sharing Practices

May 2, 2014


Why Read This Brief

At its f8 conference in San Francisco this week, Facebook announced several changes to its developer platform. While the event's focus was on tools to help developers grow adoption of, and revenues from, their apps, another underlying theme was Facebook's much-needed step in the user empowerment direction. This quick take looks at platform changes that customer insights (CI) pros should be aware of and examines the opportunities these changes create for Facebook to pivot its business to a user-trusted digital identity in the world of commerce.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).


Recommended Research