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For Customer Insights Professionals

Quick Take: Facebook's f8 Announcements Mark A Sea Change In User Privacy

What CI Pros Need To Know About Changes To Facebook's Data-Sharing Practices

May 2, 2014

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Why Read This Brief

At its f8 conference in San Francisco this week, Facebook announced several changes to its developer platform. While the event's focus was on tools to help developers grow adoption of, and revenues from, their apps, another underlying theme was Facebook's much-needed step in the user empowerment direction. This quick take looks at platform changes that customer insights (CI) pros should be aware of and examines the opportunities these changes create for Facebook to pivot its business to a user-trusted digital identity in the world of commerce.

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