Quick Take: Google Makes Glass Visible To The Enterprise
Google's Embrace Of The Enterprise Market Will Unleash The Creative Forces Of Enterprise Applications
April 9, 2014
Why Read This Brief
Google has long showed off Google Glass for consumer use, but, on April 7, 2014, it explicitly shared the value that Google Glass holds for enterprise usage as well — and launched the Glass at Work program. This is good news for infrastructure and operations (I&O) professionals seeking to pilot Glass in their workplaces: Google's embrace of enterprise needs will lower the barriers to use Glass to solve business challenges. As a result, Forrester believes that Glass will become a much more valuable tool for enterprises to conduct business and to serve customers with. But there's a possible downside as well: Will consumers start to perceive Glass as merely a tool for work? This report offers insights into the implications of Google's Glass announcement.
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