Quick Take: Google Makes Glass Visible To The Enterprise
Google's Embrace Of The Enterprise Market Will Unleash The Creative Forces Of Enterprise Applications
April 9, 2014
Why Read This Brief
Google has long showed off Google Glass for consumer use, but, on April 7, 2014, it explicitly shared the value that Google Glass holds for enterprise usage as well — and launched the Glass at Work program. This is good news for infrastructure and operations (I&O) professionals seeking to pilot Glass in their workplaces: Google's embrace of enterprise needs will lower the barriers to use Glass to solve business challenges. As a result, Forrester believes that Glass will become a much more valuable tool for enterprises to conduct business and to serve customers with. But there's a possible downside as well: Will consumers start to perceive Glass as merely a tool for work? This report offers insights into the implications of Google's Glass announcement.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($199 USD).Purchase
Brief: Four Strategies To Bridge The eCommerce Enterprise Application Gap
July 19, 2016 | George Lawrie
The Truth Behind Enterprise-Class Cloud
December 18, 2015 | Dave Bartoletti
The New Mantra For Software Leaders: Deliver More, Develop Less
November 25, 2015 | John R. Rymer