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For Application Development & Delivery Professionals

Quick Take: Google Woos Developers With Platform Advances At Google I/O 2015

Android Fragmentation Means Most New Features Will Have A Long Adoption Cycle

May 29, 2015


Why Read This Brief

It's the heart of the developer conference season; a time when major platform vendors like Amazon, Apple, Google, and Microsoft all compete to attract application development and delivery (AD&D) pros to their digital app delivery platforms. Competition spans mobile devices, cloud infrastructure, and, increasingly, ecosystems of wearables and connected devices. While Google has a strong position in search and mobile, the firm's commerce and connected product efforts are still very much a work in progress. At this year's Google I/O developer conference, Google took the wraps off investments designed to attract developer support in the consumer sphere and expand the footprint of its connected product ecosystem. These bets will pay off via increased developer engagement with Google's platform if, and only if, Google backs them up with concrete, near-term actions: shipping production products, driving upgrades to Android M, reducing platform fragmentation, and scaling up the number of devices available to third-party apps.

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