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Quick Take: Google's Smart Contact Lens Project

Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

January 17, 2014

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Why Read This Brief

Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have far-reaching effects on its target audience of potential users. Even though the product is years away from productization, it's a great example of the long-tail, specialized nature of the wearable computing market.

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