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For Customer Insights Professionals

Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

July 2, 2014

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Why Read This Brief

Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands' relationships with the social network. This report examines whether Facebook's recently published mood manipulation research will have privacy implications, as well as how it will affect social marketing in the near term and brand advertising in the long term.

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