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For CIOs

Quick Take: Observations From IFA 2014

CIOs Need To Recognize The Value Of Consumer Electronics For Their Business Technology Strategies

September 11, 2014

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Why Read This Brief

Forrester recently visited the oldest and largest global consumer electronics trade fair, Internationale Funkausstellung (IFA), which took place in Berlin. IFA 2014 demonstrated that smart consumer electronics are creating complex ecosystems of providers that aim to exceed growing user expectations. CIOs will have to recognize that consumer electronics will increasingly frame their business technology (BT) strategies as well. In particular, IFA 2014 offered valuable insights on how consumer electronics such as smartphones, tablets, wearables, and smart TVs open new channels for customer engagement and employee empowerment. The show also demonstrated that consumer electronics create opportunities for improving business processes and introducing new ways of working.

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