Save or Share this Report

For CIOs

Quick Take: Observations From IFA 2014

CIOs Need To Recognize The Value Of Consumer Electronics For Their Business Technology Strategies

September 11, 2014

Primary author headshot

Authors

Why Read This Brief

Forrester recently visited the oldest and largest global consumer electronics trade fair, Internationale Funkausstellung (IFA), which took place in Berlin. IFA 2014 demonstrated that smart consumer electronics are creating complex ecosystems of providers that aim to exceed growing user expectations. CIOs will have to recognize that consumer electronics will increasingly frame their business technology (BT) strategies as well. In particular, IFA 2014 offered valuable insights on how consumer electronics such as smartphones, tablets, wearables, and smart TVs open new channels for customer engagement and employee empowerment. The show also demonstrated that consumer electronics create opportunities for improving business processes and introducing new ways of working.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($199 USD).

Purchase

Recommended Research