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For Customer Insights Professionals

Quick Take: Salesforce Begins A Journey Toward Contextual Marketing

Announcements At Connections Digital Marketing Conference Reveal Seminal Steps Toward A Broader Vision

September 30, 2014

Authors

  • By Cory Munchbach,
  • Anjali Yakkundi
  • with Lori Wizdo,
  • Jason McNellis,
  • Olivia French

Why Read This Brief

Salesforce.com's annual event for marketers, Connections, took place from September 23 through September 25, 2014. Announcements about new features of the ExactTarget Marketing Cloud ranged from analytics to content. Two things are clear: The company's commitment to a vision that supports contextual, cross-channel engagement across the entire customer life cycle, and the distance it has yet to go to achieve it. This report highlights Forrester's key takeaways from Connections 2014 so that customer insights (CI) pros who work with salesforce.com's marketing products — or who are considering an investment — are armed with the latest knowledge about this fast-growing vendor.

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