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For CMO Professionals

Quick Take: Salesforce1 Announcement Is Long On Vision And Short On Cost And ROI Details

Marketers Should Avoid Buying Into The Potential Of's New Platform Without More Proof Of Investment

November 26, 2013

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Why Read This Brief

On November 19, 2013, at the largest-ever Dreamforce in San Francisco, Marc Benioff and team announced the launch of Salesforce1, an integrated flexible platform underpinning the firm's sales, service, and marketing cloud offerings.'s technology response to marketers clamoring for less complexity and more integration will make a splash, but Forrester cautions potential customers to wade in slowly. Customers have far more to consider here than simply the technology's rich set of capabilities, including how will price, sell, and implement this new platform for new and existing clients.

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