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For Customer Insights Professionals

Quick Take: Teradata Exits The Enterprise Marketing Technology Business

The Marketing Cloud Wars Claim A Sizeable Casualty

November 10, 2015

Why Read This Brief

Within its November 5, 2015, statement on its declining Q3 2015 revenues, Teradata announced its intention to sell off the Teradata Integrated Marketing Cloud business. This decision not only disrupts the enterprise marketing software suite (EMSS) landscape, it significantly impacts existing Teradata customers. In this quick take, based on the announcement and our follow-up conversations with the vendor, we provide advice for customer insights (CI) professionals considering the implications of Teradata's departure from the market.

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