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For Enterprise Architecture Professionals

Quick Take: Teradata Must Lean Hard Into BT

Teradata Reinvents Itself As A Data Management ESV As Disruption Hits The Industry With Full Force

October 23, 2015

Why Read This Brief

Teradata has enjoyed dominance as the best-of-breed in data warehousing for the largest of enterprises. But unprecedented disruption from open source solutions, simple cloud-based options, and countless startups gunning for a piece of the action in the data frenzy means that continued dominance is far from guaranteed. Teradata must win the hearts and minds of an entirely new generation of enterprise architecture, business technology (BT), and marketing professionals fanatically focused on winning, serving, and retaining customers with flexible, scalable — and affordable — solutions. This report reviews announcements made at Teradata's 2015 Partners conference and provides Forrester's take on the company's path forward.

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