Report

RCS: More Myth Than Magic — For Now

RCS Could Accelerate Convergence Of Notifications And Conversations
October 15th, 2018
With Contributors:
Christopher McClean
Carlton Doty
Erin Sellers
and Kara Hartig

Summary

Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable messaging available today is SMS, which has limited functionalit

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