RCS: More Myth Than Magic — For Now

RCS Could Accelerate Convergence Of Notifications And Conversations
October 15th, 2018
With Contributors:
Christopher McClean
Carlton Doty
Erin Sellers
and Kara Hartig


Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable messaging available today is SMS, which has limited functionalit

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