Trends Report

RCS: More Myth Than Magic — For Now

RCS Could Accelerate Convergence Of Notifications And Conversations

October 15th, 2018
Julie Ask, null
Julie Ask
Mike Chirokas, null
Mike Chirokas
With contributors:
Martin Gill , Martha Bennett , Brandon Purcell , Joe Stanhope , Michael Facemire , Christopher McClean , Carlton A. Doty , Erin Sellers , Kara Hartig


Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable messaging available today is SMS, which has limited functionality, compared with platforms such as Apple's iMessage or Facebook's Messenger. Google is pursuing a fully interoperable standard in rich communication service (RCS), which would offer a comparable feature set, but many obstacles stand in its way. This report outlines the potential of RCS for digital business professionals.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.