Landscape Report

The Media Management Services Landscape, Q2 2024

Forrester’s Overview Of 37 Providers

April 30th, 2024
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
Nikhil Lai, Senior Analyst
Nikhil Lai Senior Analyst
With contributors:
Emily Collins , Stephanie Liu , Pippin Evarts , Christine Turley

Summary

You can use media management services to maximize the efficiency and effectiveness of media investments, drive revenue by connecting media impressions to commerce transactions, and optimize relevant advertising experiences to influence consumers. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenarios. Marketers should use this report to understand the value they can expect from media management services, learn how providers differ, and investigate options based on size and market focus.

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