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For Customer Experience Professionals

R/GA Is A Top Choice For Online Branding

The Forrester Wave™ Vendor Summary, Q2 2007

April 11, 2007

Primary author headshot


  • By Kerry Bodine
  • with Harley Manning,
  • Moira Dorsey,
  • Ross Popoff-Walker,
  • Adele Sage,
  • Steven Geller

Why Read This Report

With a strategy that embraces visual arts and technology, R/GA has remained close to its roots as a graphic animation firm in the '70s. However, its innovative programs for exploring and delivering new trends have simultaneously pushed the vendor to the forefront of Web design. R/GA continues to stand out in our rankings as a top choice for brand work: Once again, the agency offered up reference sites that earned unusually high Brand Image Review scores. Because the usability of its sites can be overwhelmed by style, R/GA is a great choice for clients who prioritize "wow" factor over ease of use.

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