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For Customer Insights Professionals

Measure Your Digital Intelligence Maturity

Assessment: The Digital Intelligence Playbook

December 12, 2018


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This is the Assessment report in The Digital Intelligence Playbook For 2019.

Why Read This Report

Digital intelligence (DI) is advancing, but firms must speed up their progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of DI requirements needed to keep pace with changing customer expectations and digital behaviors. This report provides customer insights (CI) pros with a self-assessment and scoring model that complements and feeds Forrester's digital intelligence road map report. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • To Remain Competitive, Evolve Your Digital Intelligence Approach
  • Take The Digital Intelligence Assessment To Guide Your Road Map
  • Recommendations

  • Use The Assessment To Create Your Digital Intelligence Road Map
  • Supplemental Material
  • Related Research Documents

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