Save or Share this Report

For CIOs

Re-Engineer Your Business For Mobile Moments

Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

January 24, 2014


Why Read This Report

The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be waged in mobile moments — any time she pulls out a mobile device. Because mobile devices are pervasive in life and work, mobile moments have a pervasive impact on your company. Take heart. You can serve customers in their mobile moments if you undertake a new business discipline we call the IDEA cycle — identify mobile moments; design the mobile engagement; engineer your platforms, processes, and people for mobile; and analyze results to monitor performance and improve outcomes. Start with a mobile moment audit to find the mobile moments that matter.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • We Are All Experiencing A Mobile Mind Shift
  • Re-Engineer Your Business For Mobile Moments
  • The IDEA Cycle: The Business Discipline Behind Mobile Moments
  • Conduct A Mobile Moment Audit To Find The Moments That Matter

  • Promises For The Mobile Mind Shift
  • Supplemental Material
  • Related Research Documents

Recommended Research