Trends Report

Read My Lips: Clear Communication Can Mean Billions In Revenue

Improving Customer Communications Creates An Easy And Engaging Customer Experience — And Drives Revenue

July 31st, 2017
FA
Faith Adams
MR
Margaret Rodriguez
DP
Danielle Place
LT
Laura Tramm
With contributors:
Harley Manning , Scott Ross , Rachel Birrell

Summary

How well your company communicates with your customers has a surprisingly large impact on your brand’s overall customer experience. In turn, this outsized influence translates into a revenue impact that can be a game-changer for your bottom line. In this report, we describe how improvements in communication boost Customer Experience Index (CX Index™) scores and increase revenue by creating a better experience for your customers. We also detail how some CX pros have successfully purged jargon from their customer communications and simplified their messaging to increase clarity and build trust.

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