Redefining B2B Marketing Measurement
Time For Business Marketers To Embrace Customer-Centric Metrics
August 10, 2007
Why Read This Report
Business-to-business (B2B) marketers collect mounds of data as they attempt to justify their value to the business — but still struggle to find effective ways to measure and demonstrate success. The problem: While B2B marketers obsess over customer acquisition metrics, they ignore monitoring the factors that make customers happy long after deals close. Attaining marketing measurement excellence is a trial-and-error process, but marketers who use quantitative methods to look beyond quarterly sales objectives will build brand, loyalty, and long-term business success faster and more consistently than their counterparts who ponder the pipeline.
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Also in Collection: B2B Marketing Measurement
Table of Contents
- The State Of B2B Measurement
- Today's B2B Measurement Doesn't Go Far Enough
- Successful Measurement Demands A Customer-Centric Perspective
- Coming Soon: Best Practices In B2B Marketing Measurement
- Tips For Customer-Centric Measurement
- Supplemental Material
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