Trends Report

Reinvent Customer Relationships With WeChat Mobile

Leverage The Power Of WeChat's Mobile Ecosystem In China

July 8th, 2015
With contributors:
Luca Paderni , Michael Barnes , Flora Zhang , Bill Nagel

Summary

WeChat is the largest mobile social app in Asia Pacific. Offering advanced features and services that go far beyond messaging to both consumers and marketers, it dominates Chinese consumers' mobile lives and is fast entering international markets. By disrupting consumers' mobile behavior and the ways marketers engage with them, WeChat has grown into a powerful mobile ecosystem that marketers cannot afford to ignore. B2C marketers can leverage this report to understand the dynamics of the WeChat mobile ecosystem and learn how to best ride the wave of the WeChat-dominated mobile revolution in China.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.