Trends Report

Reinvent Product Innovation To Revive Your Brand

Adapt Your Private-Label And PLM Process And Application Portfolio To Digital Disruption

January 29th, 2016
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Christopher Andrews , Arelai Ephraim , Rachel Birrell

Summary

Successful new product introductions lift revenues for retailers and consumer brands. But out of thousands of new offerings each year, only a handful succeed. Mastery of PLM, be it private-label management (for retailers) or product life-cycle management (for brands), improves the success rate for new products with insight drawn from a myriad of customer interactions. This report shows AD&D professionals how to use big data insight and applications to support the product innovation that retailers and consumer brands must master.

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