Trends Report

Reinvent The Web To Win The Mobile Moment

Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start

January 17th, 2017
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Danielle Jessee, null
Danielle Jessee
With contributors:
Martin Gill , Thomas Husson , Julie Ask , Michael Facemire , Allison Cazalet , Peter Harrison

Summary

Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad. (Customers rate your app. How would they rate your mobile web?) We asked 59 mobile web experts if there's a better way. Their advice? Put aside 20 years of desktop web legacy, and reinvent the role mobile web plays in customer engagement. As a digital business professional, it's time to start over and build progressive, app-like mobile web experiences.

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