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For Customer Insights Professionals

Research Overview: Customer Analytics Technologies And Services

Tools And Technology: The Customer Analytics Playbook

November 12, 2019

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This is the Tools And Technology report in The Customer Analytics Playbook For 2019.

Why Read This Brief

Customer analytics is a key part of powering an insights-driven business. To derive insights and take effective actions, customer insights (CI) leaders must partner with both technology and service providers. This research overview report curates Forrester's customer analytics technology and services research to help CI pros understand the landscape and shortlist providers that meet their specific business needs.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

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