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For Customer Insights Professionals

Research Overview: Customer Analytics Technologies And Services

Tools And Technology: The Customer Analytics Playbook

September 30, 2020

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This is the Tools And Technology report in The Customer Analytics Playbook For 2020.

Why Read This Brief

Customer analytics is the engine of a customer-centric, insights-driven business. To derive meaningful insights from data and take effective actions, customer insights (CI) leaders partner with both technology and service providers. This research overview curates Forrester's customer analytics technology and services research to help CI pros understand the landscape and shortlist providers that meet their specific business needs. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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