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For eBusiness & Channel Strategy Professionals

Research Overview: Mobile App Experiences

A Guide To Getting Mobile Retail Experiences Right

September 20, 2019

Why Read This Brief

Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales, enable online and offline sales, and retain existing customers. This report gives digital business strategy professionals in retail a one-page graphical overview highlighting key themes, frameworks, and new approaches for improving mobile app functionality and experience design.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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