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For B2B Marketing Professionals

Research Overview: Strategic Message Management

A Guide To Getting B2B Messaging Right

February 10, 2020

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Why Read This Brief

Savvy CMOs know that communication can become muddled as different stakeholders (marketers, executives, sales, and customer service) engage prospects and customers without the connective tissue of a strong messaging architecture. That's why strategic message management is a must-have discipline for B2B marketers. This research overview curates Forrester's research on strategic message management.

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