Essentials Report

Research Overview: The Design Revolution

A Customer Experience Guide To Advancing Your Design Maturity, Overcoming Myths About Design, And Staffing For Good Design

October 17th, 2019
David Truog, VP, Principal Analyst
David Truog VP, Principal Analyst
Gina Bhawalkar, Principal Analyst
Gina Bhawalkar Principal Analyst
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
Karine Cardona-Smits, null
Karine Cardona-Smits
Andrew Hogan, null
Andrew Hogan
Kelly Price, null
Kelly Price
Jennifer Wise, null
Jennifer Wise
With contributors:
Sharyn Leaver , Maxie Schmidt , Melissa Parrish , Harley Manning , Amanda Chen , Amelia Nickels , Shayna Neuburg

Summary

This document is a short overview of the "Design Revolution" series with links to the documents it contains. The series lays out for experience design (XD) professionals and their colleagues the reasons why more and more companies are prioritizing design. It also explains how to overcome the significant misunderstandings and obstacles that threaten to undermine your design efforts so that you can help your firm make the most of design's revolutionary potential.

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