Save or Share this Report

For Customer Experience Professionals

Research Overview: The Design Revolution

A Customer Experience Guide To Advancing Your Design Maturity, Overcoming Myths About Design, And Staffing For Good Design

October 17, 2019

Why Read This Brief

This document is a short overview of the "Design Revolution" series with links to the documents it contains. The series lays out for experience design (XD) professionals and their colleagues the reasons why more and more companies are prioritizing design. It also explains how to overcome the significant misunderstandings and obstacles that threaten to undermine your design efforts so that you can help your firm make the most of design's revolutionary potential.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Recommended Research