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For Customer Experience Professionals

Research Overview: The Design Revolution

A Customer Experience Guide To Advancing Your Design Maturity, Overcoming Myths About Design, And Staffing For Good Design

October 17, 2019

Why Read This Brief

This document is a short overview of the "Design Revolution" series with links to the documents it contains. The series lays out for experience design (XD) professionals and their colleagues the reasons why more and more companies are prioritizing design. It also explains how to overcome the significant misunderstandings and obstacles that threaten to undermine your design efforts so that you can help your firm make the most of design's revolutionary potential.

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