Trends Report

Retail eCommerce In Brazil: Key Metrics

Understanding The KPIs In Latin America's Largest eCommerce Market

April 20th, 2017
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Meredith Cain , Rachel Birrell

Summary

The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted with E-Commerce Brasil in August and September 2016. It provides industry observers with an overview of key metrics from the past year. This report helps both local and global eBusiness and channel strategy professionals better understand the eCommerce opportunity in Brazil and benchmark their performance against our survey results.

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