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Retailers React To Changes In UK Consumer Holiday Shopping

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November 19, 2015

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Why Read This Brief

Retailer sales in November and December drive one-fifth of retail spend in Western Europe. Heavy discounting in the UK, notably as a result of Black-Friday and Cyber Monday promotions, is changing consumer spending patterns. This report looks at the importance of the UK holiday period, examines how consumer spending is changing, and outlines the ways in which retailers and service providers are adapting their offer to meet demand.

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