Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Retailers React To Changes In UK Consumer Holiday Shopping

ForecastView Document

November 19, 2015

Primary author headshot


Why Read This Brief

Retailer sales in November and December drive one-fifth of retail spend in Western Europe. Heavy discounting in the UK, notably as a result of Black-Friday and Cyber Monday promotions, is changing consumer spending patterns. This report looks at the importance of the UK holiday period, examines how consumer spending is changing, and outlines the ways in which retailers and service providers are adapting their offer to meet demand.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Recommended Research