Trends Report

Rethink Rewards Programs To Earn Insurance Agent Loyalty

Financial Rewards Alone Don't Drive Agent Loyalty

June 8th, 2016
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Emily Collins , Benjamin Ensor , Rachel Roizen , Audrey Blumstein , Mike Chirokas , Alex Causey

Summary

Agent loyalty has a big impact on insurance carrier revenues. Given the big boost that loyalty can mean for sales, is more money the way to an agent's heart? Agent compensation is already a big expense for insurance carriers, and agencies are reaping strong profits. So it's not surprising that the loyalty rewards that agents most prize aren't directly financial ones. In this report, we examine which rewards US insurance agency owners most value and why, as well as how rewards can generate big returns for insurance carriers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.