Report

Rethinking The B2B Tech Marketing Mix In The Digital Age

March 15th, 2010
With
Peter Burris
and Zachary Reiss-Davis

Summary

In 2009, Forrester predicted a weak economy and emerging social media would cause many business-to-business (B2B) marketers to turn decisively to digital channels. But the broader change we expected did not happen because marketers focused on priming sale

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