Trends Report

Revamp Your Agency Roster To Lead A Connected Brand Experience

April 27th, 2016
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Michelle Moorehead , Kara Hartig , Anna Berman

Summary

As marketers move from managing their brand to leading a connected brand experience, they will need agency partners that can help develop and execute their vision. To effectively manage agency partners in this endeavor, marketers must reorient themselves to the shifting terrain of the agency landscape where digital is no longer an agency differentiator. In this report, chief marketing officers (CMOs) will learn how to optimize their efforts to better engage the right agency partners, manage performance, and align agency selection with their brand experience goals. This is an update to a previously published report; Forrester has revised it to factor in new data for relevance and accuracy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.