Report

Revamp Strategic Planning From The Outside In

Three Keys To Driving Customer-Obsessed Business Strategy
April 13th, 2015
With Contributors:
Kyle McNabb
Peter Burris
and Ryan Trafton

Summary

Fail to help your firm adapt to increasingly powerful customers, and you risk more than near-term disruption — you risk your company's long-term viability. Today's strategic planning must change to address this new paradigm. To cope, CMOs must lead the tr

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