Report

Revisiting The Touchpoint-Impact Framework For 2014

A Deep Dive Into Apparel And Personal Care Categories
June 2nd, 2014
With
Kristopher Arcand
Elizabeth Perez
and Andrea Mitchell

Summary

Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of information sources and channels to research the products and ser

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