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RightNow Technologies Is A Leader In Sales Force Automation

The Forrester Wave™ Vendor Summary, Q2 2007

April 24, 2007

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Why Read This Report

RightNow Technologies provides sales force automation (SFA) as part of a well-rounded customer relationship management (CRM) suite that supports sales, service, marketing, and analytics. RightNow sells its solution as either software-as-a-service (SaaS) or on-premise, making it easy for firms to start with a quicker-to-deploy SaaS option, expand incrementally into new functional modules or larger user populations, and migrate to on-premise if needs change. The solution is well suited to midmarket and large-enterprise deployments, but too complex to fit the needs of a typical small business. Its 2006 acquisition of sales-process specialist Salesnet expanded RightNow's population of SFA users by an estimated 500 companies.

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